Tips to ensure par price without breaching an agreement
A simple solution to parity pledges is an advanced revenue management tool. Including shopping pricing, pricing optimization, channel distribution and online reputation management solutions. These revenue management tools not only arm a hotel in maintaining price parity and integrity, but also offer price suggestions and update distributed distributions online, also keep you up to date with your opinions and online presence and put your hotel in the first place on the OTA page to improve bookings and increase Revenue in the end.
Practice of this nature always guarantees a fair price for travelers and at the same time ensures that the hotel also makes preventive strategic decisions in order to profitably manage their hotel operations.
This is where the advanced revenue management solution comes in. Hotel employees can realize a rational rate structure with a comprehensive hotel revenue management solution.
Modern hotel revenue management tools enable hotel revenue managers to manage their room inventory and prices by studying supply and demand and competitive prices in real time.
However, there is no prize for guessing why direct booking increases is the hotel's ultimate goal. To compete with their distribution channels, hotels find innovative practices to entice customers to book directly through the brand's website or front desk.
In this article, we will discuss ways that hotel operators can use without agreeing to their OTA agreements. Applying these hotels can increase your direct bookings without breaking parity agreements.
Smart hotel operators look for ways to lure inducements that attract customers to book directly through their commercial sites, customer service office, or over the phone.
Here are some strategies hotels can use without inconsistency with OTA agreements and equality issues.
Tactic # 1 offers special offers to selected clients
Equivalence agreements prevent hotels from offering public discounts; however, this restriction does not apply if the hotel does this to a specific audience, but make sure that it is a good hedge.
For example – you can send discount coupons to your social media followers, let's say you may only offer discount codes to your Facebook followers.
The second example is the provision of a value-added package for the holidays, or a special package for any major important event happening in your city, or a free transfer service from the airport to the hotel, free parking, free breakfast and Wi-Fi, etc.
These tricks will ensure that your room price is never lower than what OTA provided, however, the total package value will be much higher than the OTA room rate offer. Additionally, it will also ensure more business for the hotel during the event season.
Tactic No. 2 Stay in touch with your regular customers
Stay in touch with your loyal customers with frequent offers and deals. Try various means to be in touch with your customer base such as newsletters, blogs, discount offers, events and festival information organized in hotels.
Also, hotels can share special offers information every month, just to instill confidence in their customers that you are offering them better rates.
Tactic No. 3 Keep your website up to date
The hotel website usually appears to receive the least attention when it comes to ease of use and ease of reservation. Hotels should focus on designing their website to make it easy to use to maximize reservations. The website should immediately grab attention and there should be an invitation to take action such as "Book now" and the phone numbers shown for reservation prominently. Smartphones and tablets are a major way to book hotel rooms. Hotels need to have a mobile website and tablet that can make reservations and a button that automatically calls the hotel to find a possibility when pressed.
Hotels may lose many hotel bookings because they are not intuitive. The hotel's website should claim to be the most reliable and economical booking resource.
Tactic # 4 providing incentives for loyal guests
Many hotels offer gift vouchers and discounts to their loyal customers. Hotels send an email to the existing customer database and subscribers. This tactic over a period of time helps to create a loyal customer base and ultimately more reservations.
Tactic # 5 Get the most reviews and attract more site visitors
Modern travelers check out reviews to rate hotels and see which property has the highest rating. This is your chance to lure customers to your website, instead of losing it to OTAs.
In order to generate maximum positive comments, you must spread the culture of customer joy in your hotel. You can also ask guests to write a review and offer discount vouchers on their next visit. Get a check-in at reception or rooms, and encourage guests to write comments.
In order to keep your customers, the hotel staff must respond to the review comment by the guests and especially the negative comments. This depicts that you value customer feedback and make efforts to provide better service.
# 6 Tactic design offers and packaged perks
Another way to offer discounts is to fill out additional offers and additional functions, without breaking the parity contract.
To illustrate, the hotel might offer a package of $ 400 for a 4-night stay, for an offer of OTA worth $ 350, but it does offer benefits such as free pickups, Wi-Fi, breakfast, etc. A great way to persuade guests to book through the hotel's website.
Tactic # 7 at the counter opponent
The front desk is another point of contact with guests regardless of your brand location. Use this opportunity face to face to provide customers with good reasons to contact you directly. For any incoming customer via OTA, give them a discount on their next direct booking via the hotel. This will create confidence in the minds of customers that the hotel offers lower rates than any OTA.
# 8 Tactic Collaborate with OTAs to get the best results
We have discussed the tactics hotels can use to encourage customers to book hotels. But this does not mean in any way that the OTAs are competitors or opponents of the hotel. In fact, we will call them partners. It helps you get surprising reservation numbers. Include OTAs in your promotion plans; you might consider giving them additional benefits like additional inventory etc.
For the benefit of the industry and the traveler community, we support a profitable position for both hotels and OTAs. Moreover, they can coexist in this environment in a mutually beneficial way.