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Hotel Accommodation in London – A Marketing Overview

This is an article to discuss the view of a residence reservation agency based in Central London.

Due to the boom in the entire UK travel and tourism industry, there has been a significant increase in the number of tourists coming to London. London, a very big city distributed over regions – more for an underground traveler is now a way to calculate how much (in terms of ownership) and luxury it is. Zone 1, consisting of areas such as Victoria, Kensington, Bayswater, Tower Hill, Aldgate and Kings Cross, was ranked first followed by districts 2,3,4,5 and 6.

Collectively, London has about 2,000 hotels / bed and breakfasts / hostels / motels / apartments to offer and the number of agencies selling this housing is not much less than this number. Therefore, starting a new agency service to sell the same housing must be properly targeted and marketing rules must be set on the table before work begins, otherwise it will fail with a lot of competition.

We have analyzed the market, and to our surprise we found that the global market has already been taken by major agencies like expedia, laterooms, bedbank etc. All of these agencies have a significant presence in almost all countries around the world, thus all tourism is implemented via their website or GDS.

We looked a little at this range and found that the easiest audience to target is that it is within England and if this sounds like a narrow viewpoint, the number stands at over a million staggering travel tourists per year. And there is no one who sincerely targets them.

That was two years ago, and due to timely and realistic marketing estimates and strategies for selling Central London hotels, we were able to create one of the largest hotel reservation services in Central London.

There is always a niche market awaiting exploration.